Public Relations Communication Activities Toward Government Reforms
An Analytical Study of the Iraqi Government's Facebook Page
DOI:
https://doi.org/10.33282/abaa.v18i72.1161Keywords:
Communication activities, public relations, government reformsAbstract
Objectives: This study aims to identify the nature of the communication activities employed by public relations practitioners on the Iraqi government's Facebook page to support government reforms. It also seeks to assess the role of these activities in clarifying government policies, plans, and achievements, thereby contributing to enhanced public trust, positive engagement, and a balanced and satisfactory relationship between the government and citizens.
Methodology: The researcher adopted the analytical survey method by conducting a content analysis of public relations communication activities published on the Iraqi government's Facebook page during the period from May 10, 2020, to May 10, 2021. The activities were classified into four communication categories: informational, marketing, advertising, and promotional. In addition, the study analyzed the content of government reforms, including political, economic, social, and other reform-related themes.
Results: The findings indicated that informational activities ranked first among the communication activities employed, followed by marketing activities, advertising activities, and finally promotional activities. The results concerning the content of government reforms showed that political reforms ranked first, indicating that the Iraqi government's Facebook page placed greater emphasis on the political dimension of reform compared with other reform areas.
Conclusion: The study demonstrated that public relations activities on the Iraqi government's Facebook page primarily rely on informational and marketing communication strategies in presenting government reforms. This approach contributes to increasing public awareness of government policies and programs and helps build trust between the government and the public. The analysis also revealed that political reforms received the greatest level of attention compared with other reform domains, reflecting the priority accorded to this aspect within governmental discourse. Accordingly, public relations communication activities play a significant role in shaping the government's public image, enhancing community engagement, and fostering public satisfaction.
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