AL - Bahith AL - A’alami <p>Journal of Al-Bahith Al-A’alami (ABAA) is a pioneering scientific, peer review, and refereed scholarly journal that provides an open forum for researchers, academics, and service providers in the fields of media, communication science, and journalism studies. It focuses on the role of new media, communication technologies, and the effect of representing information in various formats according to quality of service and experience. ABAA journal issued by the College of Mass Communication/ University of Baghdad.</p> <p>The first issue was published in 2005. ABAA is a quarterly published journal (March, June, September, and December of the year), and it follows rigorous scientific arbitration procedures. Moreover, all of its content is openly accessible and free of charge.</p> <p>For more information, please don’t hesitate to <a href="">contact US</a></p> College of Mass Communication/ University of Baghdad en-US AL - Bahith AL - A’alami 1995-8005 <p>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="">Creative Commons Attribution License</a> <strong><a href="">(CC BY 4.0)</a></strong> that allows sharing the work with recognition of authorship and initial publication in ABBA journal.</p> Effectiveness of Digital journalism in developing political awareness among Iraqi feminist activists "A survey study" <p>The paper aims to reveal the effectiveness of digital journalism in developing political awareness among Iraqi feminist activists. This paper is descriptive, and it adopted the analytical descriptive survey method. A snowball sample composed of (102) respondents of Iraqi feminist activists was adopted and questionnaire was used to collect data. The research has reached the following conclusions: The rate of Iraqi Feminist Activists dependence on digital Journalism have increased; to develop their political awareness, and their preference - in this regard - (the pages of journalistic institutions to social media) in a way that exceeds other types of digital journalism. (Variety of languages) has topped the priorities of Iraqi feminist activists regarding the richness of digital journalism they depend on; to develop their political awareness. No statistically significant differences were found among Iraqi feminist activists based on their demographic variables and their priorities regarding the richness of digital journalism they depend on; to develop their political awareness. A positive and strong significantly statistical relationship was found between the effectiveness of digital journalism represented by its cognitive, emotional, and behavioral effects related to the political awareness of Iraqi feminist activists, and their priorities regarding the richness of that journalism.</p> Azhar Sabeeh Ghintab Copyright (c) 2022 Author 2022-12-28 2022-12-28 14 58 1 26 10.33282/abaa.v14i58.938 Interactivity of iraqi daily newspapers sites an analytical study of the websites of al-mada, tareqal-shaab newspapers <p>A study of interactivity in the Iraqi newspaper sites_ An analytical study of the website of Al-Mada, Al-Zaman, Al-Sabah and Tariq Al-Shaab newspaper sought to determine the amount of interactivity in the sites of Iraqi newspapers that have been published since 2003, which consists of (15) newspapers according to the statistics of the Iraqi Books and Documents House.</p> <p>and the researcher conducted an analytical survey on these sites, and the percentage of interactivity in general was weak, not more than (47.1%), and this weakness in interactivity contributed greatly to the decline in surfers of the websites of those electronic newspapers.</p> <p>The highest aggregate rate of the research sample was in the simple interactive tools such as commenting, polls, benefit and subscription lists, and admiration, as it got a total of (75%), while the multiplicity of interactive options, which is one of the most interactive options and the most important in the international electronic newspaper sites, got a percentage (48.53%), which is very weak compared to its importance.</p> <p>The results of the research found that the monitoring system in the sites of the sample newspapers does not exceed (56.25%), which is a medium percentage indicating the weakness of the Iraqi electronic newspapers' websites in benefiting from these systems. The search results also showed that the websites of the Iraqi electronic newspapers are linked to the social networking site by (50%) in general, and the highest was the Facebook page by (100%), then Twitter, YouTube, Instagram after they were used by the sample newspapers by (75%), and Telegram , radio station, and Plus Google (25%).</p> Habeeb khalaf Malah Copyright (c) 2022 Author 2022-12-28 2022-12-28 14 58 27 50 10.33282/abaa.v14i58.939 Topics and political frameworks for the news of the Iraqi Ministry of Foreign Affairs on its website: an analytical study <p>This is a descriptive study that used the survey method, it’s aimed to identify the topics and frameworks of diplomatic and political issues covered by the news of the website of the Iraqi Ministry of Foreign Affairs, through the content analysis method applied on a sample selected in a systematic random manner for news published in the year 2021. The sample included (191) news equivalent to (20%) of the total study population of (942). The study reached some results, the most important of which were as follows: The political issue, in its general sense, grabbed the most prominent attention among the various issues and events focused on by Iraqi diplomacy: "international cooperation", "bilateral cooperation", and then "regional political coordination" appeared as the most prominent political issues. Also, The frameworks of “general bilateral relations” and “political diplomatic cooperation” were dominant in the news. The frameworks of “regional cooperation,” economic cooperation,” “international cooperation,” and “security/military cooperation” appeared as frameworks for diplomatic and political activity. This reflects the interests of the Iraqi diplomacy in strengthening Iraq's relations with the various active powers in the world.</p> Taha Ali Al-Rubaye Kamel Khurshid Murad Copyright (c) 2022 Author 2022-12-28 2022-12-28 14 58 51 72 10.33282/abaa.v14i58.940 Economic Television Media and Shaping Public Trends <p>The problem of this paper is identified by knowing the role of the economic television media in shaping the audience's attitudes. It seeks to understand the type of relationship between the dependence of the economic elite audience on news bulletins and its cognitive implications. The categories of Iraqi society, namely, the economic elite category. This paper adopted the descriptive survey method for the period from 3/1/2022 - 6/31/2022. The sample was extracted according to the relative stratified sampling method in the city of Baghdad. A set of results has been concluded, the most prominent of which is the public's heavy reliance on economic news bulletins to obtain news and information, as indicated by (63%) of the respondents participating in the research sample. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> Omar Ayyed Abed Al-Hamadani wisam Fadhil radhi Copyright (c) 2022 Author 2022-12-28 2022-12-28 14 58 73 90 10.33282/abaa.v14i58.941 Frames of Al-Alam TV channel’s handling of the Iraqi and Lebanese protests Analytical study of the main news bulletin for the period from October 1, 2019, to December 31, 2019 <p>&nbsp; &nbsp; &nbsp; &nbsp; In October 2019, Iraq and Lebanon witnessed widespread protests, which aroused the interest of the media, as they began with demands for the provision of services, then escalated with the overthrow of the political system. The researchers chose a satellite channel that represents a direction for a country accused of entering the line of protests. This paper aims to analyze the main bulletin of Al-Alam channel to find out how it deals with the protests in the news. It is classified descriptively, using the survey method and the method of content analysis. The study community was represented by the main news bulletin of Al-Alam channel. The researchers adopted a deliberate sample for the period from 1/10/2019 to 31/12/2019, as the bulletin intensified its coverage of the protests. The research reached a number of results, the most important of which are: framing the news about the protests within the framework of responsibility, and confirming that the demonstrators attacked property and security forces.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> Muhammad Muhyi Abd al-Amir al-Musawi Mohsen Glubb Al-Kinani Copyright (c) 2022 Author 2022-12-28 2022-12-28 14 58 91 108 10.33282/abaa.v14i58.942 Public Relations Strategies in Building the State’s Reputation An analytical study of the publications of the website of the UAE Ministry of Foreign Affairs and International Cooperation <p>The aim of this paper is to know the persuasive methods and public relations strategies in building the reputation of the United Arab Emirates, since the UAE is progressing among the international indicators in good reputation. The researcher used the survey method, using the content analysis tool, to analyze the publications of the UAE Ministry of Foreign Affairs and International Cooperation for the period from 10/1/2021 to 12/31/2021.The researcher reached a set of results, the most important of which are: The UAE Foreign Ministry relied on public relations strategies in order to build a good reputation for the country, as it focused on the media strategy and gave little importance to the consensus-building strategy, as well as focused on emotional, mental and intimidating appeals.</p> Rawaa Abdul Rahman Ibrahim Salim Jassem Al-azzawi Copyright (c) 2022 Author 2022-12-28 2022-12-28 14 58 109 124 10.33282/abaa.v14i58.943 Contents of Campaign Advertisements “Take the Vaccine . to Protect Yourself” to Raise Awareness about Vaccines Against صthe Covid-19 Virus (Analytical Study of the Ministry of Health Facebook Page) <p>&nbsp; &nbsp; &nbsp; &nbsp; This paper aims to identify the contents of the advertisements of the (Take the Vaccine .. to Protect Yourself) campaign that was carried out by the Iraqi Ministry of Health for the period from (11/19/2020) to (4/1/2022), to raise awareness of the anti-Covid 19 virus vaccines, which it published on its official page on Facebook. The researcher used a comprehensive inventory method for the research community, and used the content analysis tool.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Among the most prominent results of the research is that the campaign was devoid of a symbol of its own, and it chose a main slogan for it, which is (Take the Vaccine .. to Protect Yourself) in addition to other secondary slogans. The slogans focused on the importance of the vaccine to ensure the safety of the individual, and the importance of continuing to wear a mask after vaccination to prevent infection with the virus. The researcher noticed the absence of the campaign's main logo, although it is supposed to be present in all campaign advertisements.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> Riham Abd al-Aziz Abdel Kareem Al-Azzawi Raya Qahtan Ahmed Copyright (c) 2022 Author 2022-12-28 2022-12-28 14 58 125 140 10.33282/abaa.v14i58.945 Content of Data Journalism in Security Topics - Security Media Cell Model Research extracted from a master’s thesis <p>This paper aims at the analytical level to know the security topics that were used with data journalism, and the expression methods used in the statements of the Security Media Cell, as well as to identify the means of clarification used in data journalism. About the Security Media Cell, and the methods preferred by the public in presenting press releases, especially determining the strength of the respondents' attitude towards the data issued by the Security Media Cell. On the Security Media Cell, while the field study included the distribution of a questionnaire to the public of Baghdad Governorate. The study reached several results, the most important of which is the interest of the security media cell in presenting its data in different ways, the most important of which are narrative texts supported by pictures that express the nature of the security event, and the respondents' preference for social networking sites in following up on press releases.</p> Murtadha Muhammed Abdlhussein Karim Layth Badr Yousef Copyright (c) 2022 Author 2022-12-28 2022-12-28 14 58 141 156 10.33282/abaa.v14i58.946