الاتجاهات الحديثة لبحوث السيمياء في المجال الاعلامي (2013-2022)

دراسة تحليلية من المستوى الثاني

المؤلفون

  • محمد محمود حميد كلية التربية، الجامعة العراقية، بغداد، العراق.

DOI:

https://doi.org/10.33282/abaa.v16i63.1105

الكلمات المفتاحية:

الإعلام، دراسة تحليلية، دراسة المنهج السيميائي

الملخص

تلبية للضرورة العلمية، قمنّا بدراسة الواقع الحالي للدراسات الكيفية في مجال تطبيقات الإعلام، بهدف تقديم رؤية شاملة حول النتاج الأكاديمي في هذا المجال، فضلًا عن تحليل نقاط القوة والضعف النظرية والمنهجية، لذلك تناولت هذه الأوراق البحثية الاتجاهات الحديثة في بحوث الإعلام، وركزت على استخدام المنهج السيميائي في المدارس العربية والغربية، ولتحقيق ذلك، قمنّا بتحليل 151 دراسة، توزعت بين الدراسات العربية والأجنبية، خلال المدة من 2013 إلى 2022. وخلصت الدراسة إلى وجود اختلاف في تطبيق مقاربات التحليل بين المدرستين العربية والأجنبية في مجال الإعلام، وإن معظم بحوث المدارس العربية تقتصر على استخدام عدد قليل من المقاربات، دون التركيز على التطورات في تطبيق المنهج السيميائي، بالمقابل حاولت المدارس الغربية الاستفادة من تطبيق هذا المنهج، مع التوسع في مجالات التحليل، وبناءً على ذلك، يمكننا الاستنتاج بأن هناك حاجة مستقبلية لتطوير الدراسات الكيفية في مجال الإعلام، ولا سيما المدرسة العربية، وذلك من خلال توسيع نطاق المقاربات المستخدمة، والتركيز على التطورات في تطبيق المنهج السيميائي.

المراجع

Abd-Almoneim, Y. L. (2019). Body language and its importance for preachers between theory and practice. Tawhid Journal 49(579), 41-43.

Abdulhameed, M. (2005). Media theories and trends of influence. Cairo: Alam Alkutub.

ADINARAYANA, P. J., BABU, B. K., & YALAVARTHY, S. C. (2020). Usage of Semiotics and it’s science in Advertisements: Teenagers’ Perception. European Journal of Molecular & Clinical Medicine, 7(6), 2667-2675. https://ejmcm.com/issue-content/usage-of-semiotics-and-it-s-science-in-advertisements-teenagers-perception-9899

Ainun, N. (2021). SIGN IN CANDY’S ADVERTISEMENT “MENTOS” BY USING PIERCE’S PERSPECTIVE (published Master Thesis). ENGLISH AND LITERATURE DEPARTMENT, ADAB AND HUMANITIES FACULTY, STATE ISLAMIC OF ALAUDDIN MAKASSAR. https://repositori.uin-alauddin.ac.id/18549/

Akpan, I., Akpan, E., & Obukoadata, P. R. (2013). A semiotic deconstruction of symbols in print advertising contents: Implications for consumers purchase decisions in Nigeria. Research on Humanities and Social Sciences, 3(13), 13-26. https://www.iiste.org/Journals/index.php/RHSS/issue/view/758

Al-Azzawi, M. M. (2018). Slogans of Iraqi demonstrators demanding reform: A semiotic study of the slogans of Iraqi demonstrators for the period from 7/31/2015 to 7/31/2016 (Unpublished master’s thesis). Department of Public Relations, College of Mass Communication , University of Baghdad.

Al-Azzawi, M. M., & Jameel, B. (2021). The Semiology of Narrative Construction in Television Advertising to an Announce "God Will not Forget us" about the Covid-19 Pandemic for Zain Mobile Telecommunication Company. ALBAHITH ALALAMI, 13(52), 223-240. https://doi.org/10.33282/abaa.v13i52.776

Al-Buraimi, A. (2014). Interpretive semiotics: interpretive solidarity, reception, and discursive universes. Journal of Rhetoric and Literary Criticism(1), 118-136. https://yarab.yabesh.ir/yarab/handle/yad/242237

Al-Ghamdi, N. A., & Albawardi, A. H. (2020). Multivocality of Saudi COVID-19 Discourse in Social Media Posts:A Socio-Semiotic Multimodal Perspective. GEMA Online® Journal of Language Studies, 20(4), 228-250. https://pesquisa.bvsalud.org/global-literature-on-novel-coronavirus-2019-ncov/resource/en/covidwho-961945

Alaoui, S. M. (2016). Visual Semiotics and Interpretation in the Moroccan Television Advertisements: The Case of ‘Garlic Cube Knor’and ‘Prince Biscuit’. Sciences, Langage et Communication, 1(2), 1-11. https://revues.imist.ma/index.php/SLC/article/view/6267

Alazawi, M., & Alrawi, B. (2022). Denotation of Narrative Features in Television Advertising (A Semiotic Approach to Mr. President's Declaration). Dirasat: Human and Social Sciences, 49(1), 144-171. https://doi.org/10.35516/hum.v49i1.1651

Aldakhly, R. (2017). Photographic Coverage Connotations of the Activities of Terrorist Organizations on the Websites of Arab Newspapers: A Semiological Analytical Study on the Sites of the Egyptian Newspaper "Al-Ahram" and the Saudi Newspaper "The Middle East". Journal of Mass Communication Research "JMCR", 47(47), 145-194. https://doi.org/10.21608/jsb.2017.19029

Alghezzy, K. H. (2017). The image of Iraqi politics in editorial cartoons a semiotic analysis. Lark Philosophy, Linguistics and Social Sciences, 2(25), 1-10. https://www.iasj.net/iasj/download/13547b9210c83c78

ALSOLAMI, A. (2020). Semantics of Saudi Political Discourse: A Significations Study of Prince Saud Al-Faicel Speeches. journal of King Abdulaziz University Arts And Humanities, 28(14), 245-273. https://doi.org/10.4197/Art.28-14.7

Anggraeni, Y., Ypsi, S., & Soeria, I. L. (2021). Representation of the Indonesia government in handling COVID-19 case on tempo magazine cover. E-Journal of Linguistics, 15(1), 7-15. https://pesquisa.bvsalud.org/global-literature-on-novel-coronavirus-2019-ncov/resource/pt/covidwho-1644415

Anna, V. (2020). Social Semiotics Interpretation on Hitam Putih Program Television (Unpublished Ph.D. dissertation). FACULTY OF TEACHER TRAINING AND EDUCATION UNIVERSITY OF MUHAMMADIYAH SUMATERA UTARA

Aondover, E. M., Oyeleye, S. A., & Aondover, P. (2022). Analysis of Iconographic Effect of VisualCommunication Genre on Covid-19 in Nigeria. Journal of Gynaecology and women’s health, 23(3), 1-10. https://doi.org/10.19080/JGWH.2022.24.556136

Ardhianto, P., & Son, W. M. (2019). Visual Semiotics Analysis on Television Ads UHT Ultra Milk ‘Love Life, Love Milk,’. International Journal of Visual and Performing Arts, 1(1), 27-41. https://doi.org/10.31763/viperarts.v1i1.13

Arshad, Q., Shah, M., Rohe, S., & Usman, T. (2021). HUNGER AND DEATH OF HUMANS: A SEMIOTIC ANALYSIS OF ICONIC GENOCIDES IMAGES OF THE WORLD. Jahan-e-Tahqeeq, 4(3), 440-452. https://jahan-e-tahqeeq.com/index.php/jahan-e-tahqeeq/article/view/537

Asida, M. A. S. T. (2021). Semiotics of President Sisi’s speech on the issue of the Ethiopian dam during the launch of the Egyptian rural development project. Journal of Media Research and Studies, 18(18), 1-72. https://doi.org/10.21608/mjsm.2021.219716

atabak, M., & Azizy, F. (2019). Television narration and culture: Semiotic analysis of dominant values in the Paitakht's TV series. Society Culture Media, 7(29), 79-102. https://www.jscm.ir/article_99094_97a1ed54aa7491a30db6d3dc5fafb61e.pdf

Attia, N., Sayed, R. A. H., & Sadek, H. (2018). Online Narrative Ads and its Impact on Facebook Users Engagement. JRL of the Faculty of Commerce for Scientific Research, 55(2), 1-36. https://bit.ly/3I5sX9g

Azouz, F. (2020). The connotations of the slogans of the Algerian popular movement, a semiological study of some still images (master’s thesis). Department of Media and Communication Sciences, Faculty of Humanities and Social Sciences, Mohamed Boudiaf University of M'sila. http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/21875

Bariyyah, T. K. (2021). Semiotic Analysis of Charles Sanders Peirce on Comply With Health Protocol Ads From Youtube Channel of The Ministry Health of Saudi Arabia Department of Arabic Language and Literature, Faculty of Human Sciences, Maulana Malik Ibrahim Islamic State University, Malang. http://etheses.uin-malang.ac.id/31376/1/17310117.pdf

Barthes, R. (1964). Éléments de sémiologie. Communications, 4(1), 91-135. https://www.persee.fr/doc/comm_0588-8018_1964_num_4_1_1029

Barthes, R. (2016 ). S/Z (M. b. A.-R. Al-Bakri, Trans.). Libya: Dar Alkitab Aljadeed.

Benkrad, S. (2019). Image manifestations, visual semiotics. Morocco: Cultural Center for Books for Publishing and Distribution.

Blanchet, P. (2007). La pragmatique: d'Austin à Goffman (S. Al-Habasha, Trans.). Syria: Dar Al-Hiwar for Publishing and Distribution.

Bloom, O., & Liljenberg, P. (2018). Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand )Unpublished Master Thesis). kalmar vaxjo : Linneuniversitstet. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76764

Bouaziz, M. (2019). Methods of persuasion in television advertising: A semiological analytical study of a sample of advertising flashes on Algerian television (master’s thesis). Department of Media and Communication Sciences, Faculty of Humanities and Social Sciences, Mohamed Boudiaf University - M'sila. http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/17199

Boukahil, F., Abdel-Malik, S., & Bahri, O. (2019). Persuasive methods in the television advertising message and its sociocultural dimensions: A semiological analytical study on a sample of advertising flashes on Al-Shorouk TV channel (master’s thesis). Department of Media and Communication Sciences, College of Humanities and Social Sciences, Muhammad Al-Siddiq Bin Yahya Jijel University. http://dspace.univ-jijel.dz:8080/xmlui/handle/123456789/3163

Bousaba, A.-A. (2009). Persuasive methods for television advertising flashes: A semiological analytical study of a sample of flashes from a mobile phone operator, Najma (master’s thesis). Department of Media and Communication Sciences, Faculty of Political Sciences and Media, University of Algiers. https://bit.ly/494wVdb

Bouzayan, H. Z., & Bin-Sultan, R. A. (2018 ). Semiological analysis of advertising on Algerian television - a semiological analytical study of Danon’s flash, Activia, and the Tapi Dor carpet product (Master’s thesis). Department of Human Sciences, Faculty of Social and Human Sciences, Djilali Bounaama University Khemis Miliana. https://bit.ly/3TPvhI3

Bugadi, K. (2009). An introduction to pragmatic linguistics with an authentic attempt in the ancient Arabic lesson. Algeria: House of Scientific Wisdom.

Byun, C.-B. (2016). A Narrative Strategy of Storytelling Advertising Videos. Culinary Science & Hospitality Research, 22(1), 9-18. http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06608174

Ching, R. K. H., Tong, P., Chen, J. S., & Chen, H. Y. (2013). Narrative online advertising: identification and its effects on attitude toward a product. Internet Research, 23(4), 414-438. https://doi.org/10.1108/IntR-04-2012-0077

Dahman, N. (2019). Semiotics Of Political Discourse in Algeria Semiological Reading of The Slogan and Image Used by Algerian Political Parties on Facebook. Djoussour El-maaréfa, 5(3), 222-233. https://www.asjp.cerist.dz/en/article/99299

Debbache, S., & Boudjemline, L. (2022). Advertising Discourse through the Lens of Narrative

Semiotics. ICHKALAT Journal, 11(4), 134-153. https://www.asjp.cerist.dz/en/article/206085

Diva Azura, W., & Raden Muhammad Arie Andhiko, A. (2021). Semiotic Analysis on Keine Wildtiere Im Zirkus Advertisement Posters. Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020), 93-99. https://doi.org/10.2991/assehr.k.211110.013

Ellawaty, N. Y. A. (2021). Semiotic analysis of corona pandemic images on news sites "A comparative Study between the German DW and the French France 24 sites in Its Arabic-speaking version". Journal of Mass Communication Research "JMCR", 58(4), 1703-1764. https://doi.org/10.21608/jsb.2021.189172

Erdiansyah, R., & Wicaksono, C. (2022). The Use of Advertisements with the “It’s Okay to be Lebay” From Gojek as a Media to Increase Community Awareness of the Covid-19 Virus Protocol Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021), https://doi.org/10.2991/assehr.k.220404.189

Fadhil, D. a.-F., & Al-Rawi, B. J. (2022). EMPLOYING HOFSTEDE'S CULTURAL DIMENSIONS IN TELEVISION ADVERTISING:(An Analytical Study of Zain’s “Ya Baghdad” Advertisement). resmilitaris, 12(2), 3609-3625. https://bit.ly/3xbes1o

Fadillah, R. F. (2022). The Murder of Palestinian Journalist Shireen Abu Akleh on the Instagram: Semiotic Studies of Pierce Department of Arabic Language and Literature, Faculty of Humanities, Maulana Malik Ibrahim State Islamic University Malang. http://etheses.uin-malang.ac.id/id/eprint/42679

Fatmawati, S. (2019). Semiotic analysis of educational advertisements cource in instagram (Doctoral dissertation, IAIN Kediri). https://etheses.iainkediri.ac.id/3850/

Fulki, I. F. (2013). A Semiotic Analysis of Djarum 76 Television Advertisements. Passage, 1(3), 18-24. https://vm36.upi.edu/index.php/psg/article/view/893

Galal, A. M. (2022). The role of the semiotic analysis for media images to develop the photographer's visual perception and professional capabilities (Press photos for the Spanish flu and the Corona pandemic as a model). Journal of Heritage and Design, 2(10), 256-272. https://doi.org/10.21608/jsos.2021.102391.1097

Gilmore, L. (2021). Building a (great) wall: a semiotic analysis of the rhetoric of President Donald J Trump. Honors Theses. https://scholar.utc.edu/honors-theses/313

Hajar, Z., & Osama, Q. (2020). Discourses of the Algerian popular movement: a semiotic approach to selected models (master’s thesis). Department of Arabic Language and Literature, Faculty of Arts and Languages, University of May 8, 1945, Guelma. http://dspace.univ-guelma.dz/jspui/handle/123456789/10618

Hal, A. Z. (2021). A Semiotic Approach to Understanding Advertisements. Journal of the Faculty of Arts, Port Said University, 18(18), 25-40. https://doi.org/10.21608/jfpsu.2021.39413.1013

Hamid, M. M. (2021). The significance of narrative features in television advertising, a semiological study of advertisements for Zain Telecommunications Company (Unpublished Ph.D. dissertation). Department of Public Relations, College of Mass Communication, University of Baghdad.

Hamido, S., & Baairit, H. (2020). Discourse analysis of the slogans of the Algerian popular movement, selected examples (Master’s thesis). Department of Arabic Language and Literature, Faculty of Arts and Languages, Akli Mohand Oulhaj University. https://bit.ly/49DJ8pS

Hanish, K., & Shayib, T. (2020). Image indication in Social Networking sites Symological Analysis of the Images of the Popular Movement on the Elite Page. Academy for Social and Human Studies, 12(4), 100-107. https://www.asjp.cerist.dz/en/article/120885

Hashim, H. S. (2021). SEMIOTIC ANALYSIS OF PRESS IMAGE. PalArch's Journal of Archaeology of Egypt / Egyptology, 18(1), 3520-3534. https://archives.palarch.nl/index.php/jae/article/view/5473

Hons, E. B. (2020). War and imprisonment: A discourse analysis exploring the construction of meanings and realities surrounding COVID-19 within mainstream news media. University of Hertfordshire, United Kingdom. https://bit.ly/49GnYaI

Hossam, N., Al-Tellawi, N. H., Qotb, F., Abbass Aboul-Ezz, E., Abdel-Fadil Obaid, A. S., Diab, M. A. K., Abdalla Elsayed, M., & Mohamed, M. S. (2022). Presidential initiatives concerning the Egyptian women in media platforms in view of Egypt Vision 2030- Analytical study. Journal of Mass Communication Research "JMCR", 61(3), 1241-1434. https://doi.org/10.21608/jsb.2022.238149

Hussein, A. T., & Aljamili, L. N. (2020). COVID-19 humor in Jordanian social media: A socio-semiotic approach. Heliyon, 6(12). https://doi.org/10.1016/j.heliyon.2020.e05696

Ine Vania, P., & Nala Nandana, U. (2022). Semiotics Analysis of Gender Roles in Television Ads in Hygiene Product. Proceedings of the 4th International Conference on Arts and Design Education (ICADE 2021), 167-171. https://doi.org/10.2991/assehr.k.220601.037

Jamal, B. (2018). Representations of Algerian cultural identity in television advertising: A semiological analysis of advertising flashes (master’s thesis). Department of Media and Communication Sciences, Faculty of Humanities and Social Sciences, Mohamed Boudiaf University of M'sila. http://dspace.univ-msila.dz:8080/xmlui/handle/123456789/6920

Kadim, E. N., & Abbas, A. H. (2022). COVID-19 and the irony of military expenditures: non-verbal semiotic discourse study. Heliyon, 8(4), 1-6. https://doi.org/10.1016/j.heliyon.2022.e09324

Kairanna, S. S. (2020). Impact of Narrative Advertising. JETIR 7(5), 535-538. http://www.jetir.org/papers/JETIR2005386.pdf

Kılıç, F., & Yolbulan Okan, E. (2021). Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach. Journal of Marketing Communications, 27(8), 881-896. https://doi.org/10.1080/13527266.2020.1780466

Kosinski, C., & Flook-Advisor, C. (2015). The narrative structure of commercial advertisements using The hero's journey by Joseph Campbell (Master Thesis). USA: BALL STATE UNIVERSITY, MUNCIE, INDIANA. http://cardinalscholar.bsu.edu/handle/20.500.14291/199596

Kriaučiūnaitė-Lazauskienė, G. (2020). Theoretical conceptualization of semiotic messages in advertising. Social transformations in contemporary society (STICS 2020): proceedings of an annual international conference for young researchers. Vilnius: Mykolas Romeris University(8), 80-87. https://repository.mruni.eu/handle/007/16964

Kudus, N. V., Zulkifli, C. N., & Mohd Amin, N. (2022). Semiotic Analysis of Three QSR Instagram Posts During COVID-19 Outbreak. Pertanika Journal of Social Sciences and Humanities, 30(3), 1383-1404. https://doi.org/10.47836/pjssh.30.3.24

l Mahdy, S. (2021). The communication role & social responsibility ethics of Terrorism incidents photos covering in Egyptian Press. Journal of Mass Communication Research "JMCR", 57(4), 1965-2022. https://doi.org/10.21608/jsb.2021.168413

Leone, M. (2020). The Semiotics of the Medical Face Mask: East and West. Signs and Media, 1(1), 40-70. https://doi.org/10.1163/25900323-12340004

Li, Y., Wang, G., & Gan, Q. (2021). Research on Cognitive Effects of Narrative Rhetoric in Print Advertisement Based on Eye Movement. E3S Web Conf., 236, 05062. https://doi.org/10.1051/e3sconf/202123605062

Ma’rifah, U. (2020). HOW CHILDREN PERCEIVE FOOD ADVERTISEMENTS ON TV: A SEMIOTICS ANALYSIS. DIDAKTIKA : Jurnal Pemikiran Pendidikan, 26(1), 49-59. https://doi.org/10.30587/didaktika.v26i1.1465

Mahmoud, M., & Jameel Al Rawi, B. (2019). The Slogans of the Iraqi Demonstrators Demanding Reform Semiotics study. Dirasat: Human and Social Sciences, 46(3), 228–256. https://archives.ju.edu.jo/index.php/hum/article/view/101467

Mardiyah, A. (2022). Saudi Arabia's Vaccination Policy Implementation in Posters via Twitter: Umberto Eco's Perspective Semiotics Study Department of Arabic Language and Literature, Faculty of Humanities, Islamic State University of Maulana Malik Ibrahim State Islamic University Malang. http://etheses.uin-malang.ac.id/36547/

Mubarak, H. (1987). Lessons in semiotics. Morocco: Dar Toubkal, Library of Moroccan Literature.

Muezzin, K., & bin-Qassoum, R. (2018). Rhetorical methods in visual discourse: A semiological analytical study of two advertising flashes from MBC1 channel (master’s thesis). Department of Media and Communication Sciences, Faculty of Humanities and Social Sciences, Kasdi Merbah University - Ouargla -. http://dspace.univ-ouargla.dz/jspui/handle/123456789/17834

Nella, R. (2018). Peirce’s Sign, Object, and Interpretant In The Advertisements Of “theBalm’s Voyage Volume II”: A Study Of Semiotic (Doctoral dissertation, Universitas Darma Persada). http://repository.unsada.ac.id/id/eprint/521

Njirić, D., & Ivica, M. (2016). Semiotic Effect in Visual Communication. European Journal of Multidisciplinary Studies, 1(2), 308-316. https://doi.org/10.26417/ejms.v1i2.p308-316

Ono, J., Sasaki, A., & Ogata, T. (2019). Advertising plot generation system based on comprehensive narrative analysis of advertisement videos. Proceedings of the 4th Workshop on Computational Creativity in Language Generation, 39-46. https://aclanthology.org/2019.ccnlg-1.5/

Onursoy, S. (2015). A semiotic analysis of an activist image in social media. Online journal of art and design, 3(2), 1-13. http://www.adjournal.net/articles/32/321.pdf

PÂNZARU, O. (2012). SEMIOTIC INTERDEPENDENCE BETWEEN TEXT AND VISUAL IMAGE. Agronomy Series of Scientific Research/Lucrări Ştiinţifice Seria Agronomie, 55(2), 409-412. https://www.uaiasi.ro/revagrois/PDF/2012-2/paper/2012-55(2)-81-en.pdf

Pérez Tornero, J. M., Marín Lladó, C., & Cervi, L. (2021). Pandemic and war: crisis narrative and leadership. Analysis of the presidential speeches at the beginning of the COVID-19 pandemic. Revista Latina de Comunicación Social(79), 1-21. https://doi.org/10.4185/RLCS-2021-1500

Peterson, K. (2020). HEALTH PANIC MECHANISMS IN THE COVID-19 MEDIA DISCOURSE IN ESTONIA. M. A Thesis. University of Tartu. https://dspace.ut.ee/server/api/core/bitstreams/a077e2a1-d1df-4848-86cc-ace5d2329f72/content

Petitot, J. (2008). Neurogéométrie de la vision: modeles mathematiques et physiques des architectures fonctionnelles. Editions Ecole Polytechnique.

Pitardi, V., & Dessart, L. (2018). The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract. Springer, Cham, 1-2. https://doi.org/10.1007/978-3-319-99181-8_1

Pratiwi, A., & Amri, U. (2020). The analysis of linguistic signs and symbol in celebrity fragrance advertisements. Islamic Manuscript of Linguistics and Humanity, 2(2), 15-26. https://ejournal.uinib.ac.id/jurnal/index.php/imlah/article/view/2117

Qawamid, S. (2016). Used in television advertising imaging techniques: Analytical Simeologip study of flashes Pack Mobile Foundation Mobilis (published master’s thesis). Department of Media, Science and Communication, Faculty of Humanities and Social Sciences, Kasdi Merbah University - Ouargla -. http://dspace.univ-ouargla.dz/jspui/handle/123456789/11300

Razdan, A., & Lalmuansangkimi, D. C. (2019). Interpretation of Internet Memes and Advertisements through Semiotic and Reception Studies. International Journal of Engineering Applied Sciences and Technology, 04(05), 243-251. https://doi.org/10.33564/IJEAST.2019.v04i05.037

Sahnoun, N., & Alaaq, A. (2017). Developments in television advertisements for the National Telecommunications Company: a comparative semiological analytical study of a sample of Najma and Ooredoo advertisements (master’s thesis). Department of Human Sciences, Faculty of Social and Human Sciences, Larbi Ben Mhidi University, Oum El Bouaghi. https://bit.ly/3wwxCP6

Salman, Z. F. (2022). Representations of Iraqi cultural identity in television advertisements according to Hofstede’s indicators of cultural dimensions/An analytical study of MBC Iraq channel advertisements (unpublished master’s thesis). Department of Public Relations, College of Mass Communication, University of Baghdad.

Sattar, G., Yasin, S., Saqlain, Z., & Arslan, M. (2020). Semiological discourse analysis of editorial cartoons in national newspapers on covid 19. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(12), 78-89.

Shiqar, S., & Bakhoush, N. (2015). Rhetorical methods in television advertising: a semiological study on a sample of advertising flashes on Algerian television (master’s thesis). Department of Human Sciences, Faculty of Humanities and Social Sciences, Mohamed Khidir University of Biskra. http://archives.univ-biskra.dz/handle/123456789/6746

Shukla, A., Katti, H., Kankanhalli, M., & Subramanian, R. (2018). Looking beyond a clever narrative: Visual context and attention are primary drivers of affect in video advertisements. Proceedings of the 20th ACM International Conference on Multimodal Interaction, 210-219. https://doi.org/10.1145/3242969.3242988

Steven, S., & Riris, L. (2021). Character Maturing in Storytelling: A Narrative Analysis of The New Found Commercial Short Film. Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021), 570, 869-875. https://doi.org/10.2991/assehr.k.210805.137

Suryana, S., & Merrita, D. (2021). A SEMIOTIC ANALYSIS OF LIPSTICK ADVERTISEMENT BY USING CHARLES SANDERS PEIRCE’S THEORY. Jurnal Bahasa Asing LIA, 2(2), 76-100. https://e-journal.stbalia.ac.id/jurnalbahasaasing-LIA/article/view/110

Tabassum, S., Khwaja, M. G., & Zaman, U. (2020). Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions? Information, 11(12), 545. https://www.mdpi.com/2078-2489/11/12/545

Tarighatbin, M., & Sadati, S. S. (2019). Semiotic and Cultural Analysis of English and Persian Advertising Slogans. Critical Literary Studies, 1(1), 39-61. https://cls.uok.ac.ir/article_61128.html

Tateo, L. (2021). Face masks as layers of meaning in times of COVID-19. Culture & Psychology, 27(1), 131-151. https://doi.org/10.1177/1354067x20957549

Thani, K. A. (2005). The semiotics of the image is a semiotic adventure in the most famous visual messages in the world. Oran: Dar Al Gharb for Publishing and Distribution.

Tran, T. L. (2017). Narrative Advertising for Hedonic & Utilitarian Products: a Comparative Study (Bachelor's thesis). https://urn.fi/URN:NBN:fi:aalto-201705114450

Wong, W. B. (2016). Synthetic personalization of Barack Obama at the 2008 US Democratic National Convention: a social semiotic multimodal analysis of a staged political context. Visual Communication, 15(4), 509-534. https://doi.org/10.1177/1470357216632164

Yakhlef, F. (1996). The role of the image in the semantic function of the advertising message: A semiological analytical study of a sample of advertisements from the African Revolution magazine (master’s thesis). Department of Media and Communication Sciences, University of Algiers.

Yoedtadi, M. G., & Sandy. (2021). Nationalism in Sports Photos (Semiotic Analysis of Football Sports Journalistic Photos on Peksi Cahyo’s Instagram). Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021), 570, 667-672. https://doi.org/10.2991/assehr.k.210805.105

Yohana, F. M. (2015). A Semiotic-analysis based on peirce triadic theory on taglines of nokia, honda, airasia, lg and you c 1000 advertising. DEIKSIS, 7(01), 13-22. https://journal.lppmunindra.ac.id/index.php/Deiksis/article/view/533

Zaghba, S., Owaisi, S., & Abbas, S. (2017). Persuasive methods in advertising flashes: A semiological study on a sample of advertising flashes on 1mbc channel (master’s thesis). Department of Media and Communication Sciences, College of Humanities and Social Sciences, Mohamed Al-Siddiq Bin Yahya Jijel University. http://dspace.univ-jijel.dz:8080/xmlui/handle/123456789/849

Zarouta, N. (2019). Television advertising discourse, the aesthetics of reception and the phenomenology of interpretation, an exploratory semiotic study (Ph.D. dissertation). Department of Media Sciences, Faculty of Media and Communication Sciences, University of Algiers. https://dspace.univ-alger3.dz/jspui/handle/123456789/1514

التنزيلات

منشور

2024-03-28

إصدار

القسم

مقالات مراجعة

كيفية الاقتباس

حميد م. م. (2024). الاتجاهات الحديثة لبحوث السيمياء في المجال الاعلامي (2013-2022): دراسة تحليلية من المستوى الثاني. الباحث الإعلامي, 16(63), 1-35. https://doi.org/10.33282/abaa.v16i63.1105

تواريخ المنشور

الإستلام

2023-07-26

النسخة النهائية

2024-02-13

الموافقة

2024-02-15

المؤلفات المشابهة

51-60 من 342

يمكنك أيضاً إبدأ بحثاً متقدماً عن المشابهات لهذا المؤلَّف.