العلاقات العامة الرقمية ودورها في ترتيب أولويات الجماهير ( دراسة تحليلية لموقع منظمة الامم المتحدة الالكتروني ) : ( بحث مستل من اطروحة دكتوراه )

ليث عبد اللطيف الاسدي; سالم جاسم العزاوي

doi:10.33282/abaa.v13i54.849

Authors

Laith Abdullatif Al-asady Wasit University / College of Arts / Department of Media
Salim Jassem Al-azzawi Baghdad University / College of Media / Department of Public Relations

DOI:

https://doi.org/10.33282/abaa.v13i54.849

Keywords:

Digital Public Relations, Prioritization United Nations Organization

Abstract

This paper aims to identify how the United Nations works through its website in prioritizing audiences towards international issues، by identifying the digital PR mechanisms used in digital PR contents in prioritizing audiences towards the international issues they deal with. To achieve the objectives of this paper, the researcher used the survey method and content analysis tool with a view to identifying the ranking of international issues on the website of health، peace and security، humanitarian assistance، human rights، women، migrants، refugees and displaced persons، economic development، United Nations affairs، culture and education، environment and climate، sustainable development, and law and crime prevention. One of the most important findings the researcher reaches at is the attempt by the United Nations، through its communication contents to prioritize audiences towards international issues by highlighting important international issues of lesser concern. Thus, in order to prioritize audiences towards these issues، the United Nations has tried through digital video to prioritize audiences towards international issues which has important advantages of having the element of movement that the audience feels at the heart of the event; this brings to the fore important international issues of lesser concern. Thus, prioritizing the public towards these issues.

References

شوكت غالب صالح الصافي . ( 2013 ) . ترتيب اولويات الانشطة الاتصالية للعلاقات العامة في المؤسسات الخدمية . رسالة ماجستير غير منشورة . جامعة بغداد . كلية الاعلام . قسم العلاقات العامة .

Yunjuan Luo . ( 2014 ) . The Internet And Agenda Sitting In China. Research Published In ( International Journal Of Communication ) . Vol 8 .

صباح انور محمد . ( 2017 ) . (( استخدامات العلاقات العامة الرقمية في الجامعات العراقية )) . بحث منشور في مجلة ( الباحث الاعلامي ) . العدد 37 .

Arwidson ، Y . ( 2020 ) . Digital Public Relations In The Swedish Cultural Sector . Master Thesis not published : Uppsala University. Department Of Digital Humanities .

Kane ، S . ( 2012 ) . THE SHARE FACTOR،Implications of Global Digital Strategy for Public Relations . Master Thesis not published : University of Southern California . Faculty of the Usc Graduate School .

Foster ، John . ( 2008 ) . Effective writing skills For Public Relations. 4th ed . London : Kogan Page Limited. P 185 .

Princewell ، A. . C. ، Nwachukwu . A. ، Nkwocha C. . ( 2015 ) . An Evaluation of Impact of Social Media on Information Management in Public Relations . Practice . Research published in ( International Journal of Science and Research IJSR ) . Vol 4 . Iss 10 . October .

Irfan ، Edoardo . Swastiko ، Burhan Agung . ( 2020 ) . Digital Political Public Relations Strategy . A paper published Proceedings Of The 2nd Jogjakarta Communication Conference ( JCC ) . Vol 45 . PP 89 – 90 .

Johnson ، Melissa A . ( 1997 ) . Public Relations and Technology : Practitioner Perspectives . Research published in ( Journal of Public Relations Research ) . Vol 9 . No 3 . P 213 .

Petrovici ، Mihaela Amalia . ( 2014 ) . E- Public Relations: Impact And Efficiency. A Case Study. Research published in ( Procedia - Social and Behavioral Sciences ) Journal . Volume 141 . P 81 .

Dogan ، E . Oze ، N . ( 2018 ) . Issues in Communication ، Media and Public Relations . London : Ijopec Publicatuon Limied .

Herbert ، E. G. . ( 2005 ) . Digital Public Relations : A New Strategy In Corporate Management . Research published in ( Nsukka Journal Of The Humanities ) Journal . No 15 .

Huang ، Yi-Hui Christine . Wub ، Fang . Huang ، Qing . ( 2016 ) . Does research on digital public relations indicate a paradigm shift . Research published in ( Telematics and Informatics ) Journal . Vol 34 . Iss 7 . P 3