الأساليب الدعائية في الأفلام الأجنبية في التلفزيون: دراسة تحليلية لقناتي (MBC2 وFOX MOVIES)

عمر يونس عبد; شريف سعيد حميد

doi:10.33282/abaa.v16i64.1100

Authors

Omar Younus Abed Fundamentals of Religion Department, Al-Imam Al-Adham University College, Al-Tun Kopri, Kirkuk, Iraq. https://orcid.org/0009-0003-7162-6625
Shareef Saeed Hameed Department of Radio and Television, College of Mass Communication, University of Baghdad, Baghdad, Iraq. https://orcid.org/0009-0007-9313-0443

DOI:

https://doi.org/10.33282/abaa.v16i64.1100

Keywords:

Propaganda Methods, Foreign Films, Box Office, Television, Cultivation Theory

Abstract

Foreign films are one of the most important media tools used by advertisers to promote a specific idea or goal through the propaganda methods employed in foreign films aired on television. The researcher employed a content analysis method to achieve the research objective. The research sample consisted of 30 American-produced films, which topped the global list of best films, known as the Box Office list. The researcher reached several conclusions, including: The use of pathos or emotional appeal is the most prevalent, followed by the emergence of display or transient advertising methods in film content, and then gradually followed by other methods according to their classification. It was noted that the total number of appearances of the combined propaganda methods was 1834 repetitions, which is a clear indication that American foreign films use propaganda methods to convey advertising messages that serve the goals of advertisers.

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