أداء الإعلام الحسيني وفرص تطويره من وجهة نظر النخب الأكاديمية والدينية

اياد محمد خزعل البنداوي

doi:10.33282/abaa.v17i68.1248

Authors

Iyad Mohammed Khazaal Al-bondawi Department of Media, College of Arts, Imam Jaafar Al-Sadiq University (AS), Baghdad, Iraq. https://orcid.org/0009-0003-9489-6097

DOI:

https://doi.org/10.33282/abaa.v17i68.1248

Keywords:

Hussaini media, Performance evaluation, Academic and religious elites

Abstract

Objectives: This research aimed to evaluate the performance of Hussaini media from the perspective of academic and religious elites, identify its strengths and weaknesses, and explore the most prominent opportunities for its development. Additionally, it sought to present practical proposals to advance this specialized media sector, which focuses on covering and transmitting issues and rituals associated with the revolution of Imam Hussain (peace be upon him).
Methodology: The researcher adopted a descriptive (survey) methodology, using an electronic questionnaire distributed to a purposive sample of 300 participants from academic and religious elites in Iraq and other Arab countries. Data were analyzed using descriptive statistical methods.
Results: The findings revealed broad rejection among elites of covering practices that distort the image of Hussaini rituals, such as self-flagellation with swords (Tatbir) and walking on fire. The research also identified key challenges in the performance of Hussaini media, the most significant being the lack of specialization and skills among some workers and the dominance of emotional rhetoric in media messages. The results indicated that development opportunities lie in effective planning, capacity building, and presenting the Hussaini discourse using modern artistic methods. The researcher concluded that while Hussaini media has played a partial role in conveying the values of the Hussaini revolution, its advancement requires a comprehensive professional and methodological review that aligns with contemporary changes and the needs of the target audience.
Conclusion: Hussaini media represents an effective tool for promoting the values of the Hussaini revolution; however, it faces professional and content-related challenges that necessitate a comprehensive review, including capacity building, strategic planning, and ensuring both professional and religious discipline in its workers’ performance.

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