تفاعلية الموضوعات الأمنية في صفحات التواصل الاجتماعي: دراسة تحليلية

محمود علي باوي; بيرق حسين جمعة الربيعي

doi:10.33282/abaa.v17i67.1049

Authors

Mahmoud Ali Bawi Department of Journalism, College of Mass Communication, University of Baghdad, Baghdad, Iraq.
Bairq Hussein Jumaah Al-Rubaye Department of Journalism, College of Mass Communication, University of Baghdad, Baghdad, Iraq. https://orcid.org/0000-0001-8686-435X

DOI:

https://doi.org/10.33282/abaa.v17i67.1049

Keywords:

Interactivity, Security Programs, Security Media, Facebook

Abstract

This research aims to examine the interactivity of security topics published on social media pages—specifically focusing on the program "Call Number One"—in enhancing public awareness through its reported content. The study also seeks to identify the persuasion and awareness strategies employed in the program and to answer the primary research question: “What is the relationship between following security programs and audience interactivity on television’s social media pages?”
The researcher adopted a survey method, typical of descriptive research, and utilized content analysis to gauge audience interactivity with the "Call Number One" program via the Facebook page of the Al Rabiaa Satellite Channel. The technical dimensions of interactivity were delineated according to six fundamental criteria: the plurality of options, the effort invested in accessing information, responsiveness to the audience, facilitation of personal communication, ease of adding information, and the implementation of a monitoring system.
The findings revealed that the "Call Number One" program comprehensively employed persuasive techniques in the analysed episodes while consistently adopting an awareness approach across all topics. Moreover, the results indicated a heightened level of audience interactivity on Facebook, reflecting a strong public interest in security issues that impact their social lives, as measured by the interactivity scale used in the study.

References

Abdul Sattar, H. A. (2020). Interactivity in the websites of international radio stations towards Iraqi topics [Unpublished Master's Thesis, University of Baghdad].

Ajwa, I. A. (2005). Security Media Work: Problems and Solutions. Naif University Publishing House.

Al-Burikan, M. (2013). Security Media in Iraq. Beirut: Arab Scientific Publishers.

Al-Kaabi, R. J. (2015). Contemporary Media Research Techniques. Baghdad: Mesopotamia House for Printing, Publishing and Distribution.

Al-Misfari, O. K. (2013). Mass Communication and Security Media. Amman: Osama Publishing and Distribution House.

Al-Rubei, B. J., & Nushi, Z. S. (2017). Social Media Networks and Freedom of Expression of Individual Rights and Social Diversity: Facebook is a Sample. ALBAHITH ALALAMI, 9(38), 37- 66. https://doi.org/10.33282/abaa.v9i38.87

Al-Wafai, M. (1989). Research Methods in Social and Media Studies. Cairo: Anglo-Egyptian Library.

Asiri, A.-R. (2000). Arab Media Security Work: Problems and Solutions. Naif University Publishing House. https://doi.org/10.26735/ffev1057

Habeeb, M. F. S. (2014). Interactivity in Palestinian Daily Newspapers Websites: An Analytical study [Master Thesis, The Islamic University – Gaza]. http://dx.doi.org/10.13140/RG.2.2.33195.28960

Harmaz, M. A. (2022). Post-interactive communication A study to build a model for the flow of communication in social networking sites. ALBAHITH ALALAMI, 14(55), 57-76. https://doi.org/10.33282/abaa.v14i55.864

Hassanein, A. O. (2011). Electronic Journalism: Concept, Characteristics, and Implications. UAE: Emirates Center for Strategic Studies and Research.

Heeter, C. (2000). Interactivity in the Context of Designed Experiences. Journal of Interactive Advertising, 1(1), 3-14. https://doi.org/10.1080/15252019.2000.10722040

Malah, H. K. (2022). Interactivity of iraqi daily newspapers sites an analytical study of the websites of al-mada,al-zaman.al-sabahand tareqal-shaab newspapers. ALBAHITH ALALAMI, 14(58), 27-50. https://doi.org/10.33282/abaa.v14i58.939

Toumi, F. (2011). Communication Technology, Interactivity, and Their Relationship with Scientific Research in Algerian Universities. The Researcher Journal in Human and Social Sciences, 3(6), 486-521. https://asjp.cerist.dz/en/article/19268

Wadhah, H. H. (2018). Interactivity in the Websites of Iraqi Service Ministries [Unpublished Master's Thesis, University of Baghdad].

Zaghib, S. Z. (2009). Research Methods and Statistical Applications in Media Studies. Cairo: The Egyptian-Lebanese House.

Zamoum, K., & Boumaiza, S. (2007). Interactivity in Broadcasting: its forms and means. Tunisia: The Arab States Broadcasting Union.