Public Relations Management of National Identity in International Exhibitions

An Analytical Study of the Expo 2020 Instagram Page

Authors

DOI:

https://doi.org/10.33282/abaa.v16i65.1214

Keywords:

Expo, Public Relations, International Exhibitions, National Identity

Abstract

The research aims to study how public relations (PR) departments capitalize on international events to manage and market a country's national identity through digital media platforms. The researchers analyzed the official Instagram page for Expo 2020, utilizing a survey method and qualitative content analysis tool. They employed comprehensive enumeration to analyze the posts related to the national symbols of the UAE, amounting to 862 posts.
The research concluded with several key findings, the most important of which is that the PR management focused on the national philosophy of the state through the iconic visual logo. They relied on a collection of cultural, political, historical, geographical, and military symbols to manage the national identity. Great care was taken to include a broad range of symbols to provide a comprehensive representation of the country’s rich historical heritage.
The study also recommended that the study of national identity should be given more space in academic research to yield precise results that offer a deeper understanding of the role of public relations in marketing national identity. This is because identity is considered the first stage in the process of building a nation's reputation.

References

Al-Ittihad News Centre. (2021, 30 August). Expo Gates...a passage to the future. https://bit.ly/3vVndMq

Al-Ittihad News Centre. (2022, April 8). Dyeing clothes...inherited fingerprints. https://bit.ly/3Vch0pZ

Al-Kazemi, Inam. (2021). What is the significance of geometric shapes when designing a logo? https://bit.ly/3dztVyQ

Al-Kutbi, Ahmed Muhammad Mubarak Daghish. (2022). The role of public relations activities in enhancing national identity among the Emirati external public (an applied study on the Federal Authority for Identity and Citizenship in Dubai). Journal of the Faculty of Arts, Mansoura University, 70(70), 1-1. https://doi.org/10.21608/artman.2021.83995.1180

Al-Madani, Sherine Ezzat Ishaq. (2021). The complementary relationship between logo design and the visual identity of children’s magazines as a design input for educational stories. Research in artistic education and the arts, 21(2), 210-221. https://doi.org/10.21608/seaf.2021.172309

day, Gulf in a. (2021, October 20). The streets and squares of Expo tell the history of the Emirates. https://bit.ly/3OuT8df

Dubai Media Office. (2016, July 27). Saruq Al-Hadid: A Civilization of Thousands of Years Saruq Al-Hadid is an ancient civilization. https://bit.ly/3dyA26u

Emirates Today. (2021, 4 October). Al Wasl Dome...at Expo 2020...How were they able to build it?! https://bit.ly/48RlsP7

Emirates Today. (2022, April 1). Expo Dubai sheds light on the future of handicrafts. https://bit.ly/3Urj50N

euronews. (2021, October 4). The UAE adopts the "falcon" in the design of its pavilion at Expo 2020 Dubai. https://bit.ly/494DKfo

Expo 2020 Dubai. (2023, March 31). Getting to know Expo: An overview of the International Expo exhibitions. https://bit.ly/3DL3HEh

Farijuna. (2023, September 14). The story of the flag of the United Arab Emirates. https://bit.ly/42mLrLP

Fursa. (2021). Meanings of colors in design: What are the meanings of colors in design? https://bit.ly/3TBwt1T

May biut. (2024, March 14). Traditional clothing in the Emirates... a living heritage and a symbol of pride. https://bit.ly/49LsdCy

Ministers, Council of. (2023, September 14). Prime Minister, biography. https://bit.ly/42s5tnX

Muhaisen, Enas. (2015a, August 30). Camels in the Emirates have a distinguished status and ancient heritage. https://bit.ly/3UmlBph

Muhaisen, Enas. (2015b, September 6). The falcon... a symbol of pride and the guardian of the sky. https://bit.ly/42x18QI

municipality, Dubai. (2023, September 13). Saruq Al-Hadid. https://bit.ly/3DMLp5z

Nawaem. (2021). What does the color gold symbolize. https://bit.ly/3TauU9C

Othman, Islam Ahmed. (2020). The effectiveness of communication activities of international public relations in diplomatic organizations in marketing national identity. Egyptian Journal of Public Opinion Research, 19(2), 455-529. https://doi.org/10.21608/joa.2020.144404

Perdini Idola, Putri، Ellisha, Nasruddin و، Juliana Abdul, Wahab. (2017, 2017/11). Defining the Concept of national Identity in Post Modern Society. Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017),

Property Finder. (2022, August 28). The story behind the Expo 2020 logo. https://bit.ly/3VsHGmj

Suwaidi, Wafaa Al. (2015, 5 January). Military uniforms acquire identity and promote obedience. https://bit.ly/48WnIo4

Wang, Jian (Jay). (2020, March 24). Nation branding and World Expos. https://www.bie-paris.org/site/en/latest/infocus/entry/nation-branding-and-world-expos

Downloads

Published

2024-09-30

Issue

Section

Articles

How to Cite

Muhammad, A. G., & Saleh, E. M. (2024). Public Relations Management of National Identity in International Exhibitions: An Analytical Study of the Expo 2020 Instagram Page. ALBAHITH ALALAMI, 16(65), 25-53. https://doi.org/10.33282/abaa.v16i65.1214

Publication Dates

Received

2024-03-07

Revised

2024-05-21

Accepted

2024-05-22

Similar Articles

1-10 of 131

You may also start an advanced similarity search for this article.