ﺍﻻﻋــﻼﻡ ﻭﺍﻟﻤﺴــﺘﻬﻠﻙ

-1 ﺩ. ﻋﺒﺩ ﺍﻟﻘﺎﺩﺭ ﺍﻟﺩﻟﻴﻤﻲ : ﺍﺴﺘﺨﺩﻡ ﺍﻟﻌﻴﻨﺎﺕ ﻓﻲ ﺍﻟﺒﺤﻭﺙ ﺍﻻﺘﺼﺎل ﺍﻟﺠﻤﺎﻫﻴﺭﻱ ﻤﺠﻠﺔ ﺍﻻﻜﺎﺩﻴﻤﻲ ، ﻜﻠﻴﺔ ﺍﻟﻔﻨﻭﻥ ﺍﻟﺠﻤﻴﻠﺔ ، ﺠﺎﻤﻌﺔ ﺒﻐﺩﺍﺩ ﺍﻟﻌﺩﺩ٢٣٩/ ﺹ٦٨/ ٢٠٠٤.

-2 ﺩ. ﻋﺼﻤﺕ ﻋﺒﺩ ﺍﻟﻤﺠﻴﺩ: ﺍﻟﻤﺩﺨل ﺍﻟﻰ ﺍﻟﺒﺤﺙ ﺍﻟﻌﻠﻤﻲ ﺍﻟﻤﻭﺴﻭﻋﺔ ﺍﻟﺼﻐﻴﺭﺓ،ﻋﺩﺩ٣٥٣، ﺹ١٨ ﺒﻐﺩﺍﺩ ﺩﺍﺭ ﺍﻟﺸﺅﻭﻥ ﺍﻟﺜﻘـﺎﻓﻴﺔ، ٢٠٠١.

-3 ﺃﺩﻴﺏ ﺨﻀﻭﺭ، ﺍﻹﻋﻼﻡ ﺍﻟﻤﺘﺨﺼﺹ، ﻨﻘﻼﹰ ﻋﻥ ﺤﺴﻴﻥ ﺩﺒﻲ ، ﺒﺭﺍﻤﺞ ﻗﻨﺎﺓ (CNBC) ﻋﺭﺒﻴﺔ ، ﺭﺴﺎﻟﺔ ﻤﺎﺠﺴﺘﻴﺭ ﻏﻴﺭ ﻤﻨﺸﻭﺭﺓ ، ﻜﻠﻴﺔ ﺍﻹﻋﻼﻡ، ﺹ٧ ﺠﺎﻤﻌﺔ ﺒﻐﺩﺍﺩ ٢٠٠٥.

-4 ﺩ. ﻨﺒﻴل ﺭﺍﻏﺏ : ﺍﻟﻌﻤل ﺍﻟﻤﻔﺭﺩ ﺍﻭ ﺍﻟﻤﺴﻤﻭﻉ ﻭﺍﻟﻤﺭﺌﻲ ، ﺍﻟﻘﺎﻫﺭﺓ . ﺩﺍﺭ ﻨﻭﺒﺎﺭ ﻟﻠﻁﺒﺎﻋﺔ ، ١٩٩٩ ،ﺹ١٥٨.

-5 ﺩ. ﺍﺒﻲ ﺴـﻌﻴﺩ ﺍﻟﺩﻴﻭﻩ ﺠﻲ، ﺍﺩﺍﺭﺓ ﺍﻟﺘﺴـﻭﻴﻕ، ﻭﺯﺍﺭﺓ ﺍﻟﺘﻌﻠﻴﻡ ﺍﻟﻌﺎﻟﻲ ﻭﺍﻟﺒﺤـﺙ ﺍﻟﻌﻠﻤﻲ، ﺠﺎﻤﻌﺔ ﺍﻟﻤﻭﺼل، ﻤﺩﻴﺭﻴﺔ ﺩﺍﺭ ﺍﻟﻜﺘﺏ ﻟﻠﻁﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺭ،١٩٨٧،ﺹ٢٥٢.

-6 ﺍﻟﻤﺼﺩﺭ ﺍﻟﺴﺎﺒﻕ ﺹ٢٥٣ - .٢٥٥

-7 ﺃ.ﺩ. ﻓﺎﺭﺒﻲ ﻓﻥ ﺍﻻﻋﻼﻥ، ﻜﻴﻑ ﺘﻨﺘﺞ ﻭﺘﺩﻴﺭ ﺍﻋﻼﻥ ﻤﻘﺎﻻﹰ ﻭﺤﻤﻠﺔ ﺍﻋﻼﻨﻴﺔ ﻨﺎﺠﺤﺔ، ﺘﺭﺠﻤﺔ ﻋﺒـﺩ ﺍﻟﺤـﻜﻴﻡ ﺍﺤـﻤﺩ ﺍﻟﺨﺯﺍﻋﻲ، ﻟﻼﻤﻜﺎﻥ ﻨﺸﺭ ﺩﺍﺭ ﺍﻟﻔﺠﺭ ﻟﻠﻨﺸﺭ ﻭﺍﻟﺘﻭﺯﻴﻊ، ٢٠٠٤، ﺹ٣٨.

(*) ﺍﻟﻤﻘﺼﻭﺩ ﺒﻪ ﺍﻟﺼﺤﺎﻓﺔ، ﺍﻻﺫﺍﻋﺔ، ﺍﻟﺘﻠﻔﺯﻴﻭﻥ.

-8 ﺍﺒﻲ ﺴﻌﻴﺩ ﺍﻟﺩﻴﻭﻩ ﺠﻲ، ﻤﺼﺩﺭ ﺴﺒﻕ ﺫﻜﺭﻩ، ﺹ ٢٦٠ - ٢٦١.

-9 ﺤﻴﺩﺭ ﺠﺎﺴﻡ، ﺩﻭﺭ ﺍﻻﻋﻼﻡ ﻓﻲ ﺍﻟﺤﻴﺎﺓ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﺍﻻﺠﺘﻤﺎﻋﻴﺔ، ﺒﺤﺙ ﻏﻴﺭ ﻤﻨﺸﻭﺭ، ﻜﻠﻴﺔ ﺍﻻﻋﻼﻡ، ﺠﺎﻤﻌﺔ ﺒـﻐﺩﺍﺩ، ﺹ١٥، ٢٠٠٥.

-10 ﺍﺒﻲ ﺴﻌﻴﺩ ﺍﻟﺩﻴﻭﻩ ﺠﻲ، ﻤﺼﺩﺭ ﺴﺒﻕ ﺫﻜﺭﻩ ﺹ٢٦٤، ﻭﺍﻻﺭﻗﺎﻡ ﺘﻌﻭﺩ ﺍﻟﻰ ١٩٧٥ - ١٩٨٢ ﻭﻓﻲ ﺍﺤﺼﺎﺌﻴﺎﺕ ﻗﺩﻴﻤﺔ ﺘﻐﻴﺭﺕ ﺍﻟﻴﻭﻡ ﺒﺎﻟﺘﺎﻜﻴﺩ.

-1D. Abdul Qadir Al-Dulaimi: Use samples in research. Mass communication, Academic magazine, College of Fine Arts, University of Baghdad, No. 239 / pp 68/2004.

-2 d. Esmat Abd al-Majid: An Introduction to the Encyclopedia of Scientific Research, No. 353, p. 18, Baghdad House of Cultural Affairs, 2001

- Adeeb Khadour, Specialized Media, quoting from Hussein Dubai, Arab CNBC Programs, Unpublished Master’s Thesis, College of Information, University of Baghdad, p. 7, 2005.

-d. Nabeel Ragheb: Single or audio and visual work, Cairo. Nubar Publishing House, 1999, p. 158.

-5 d. Abi Saeed Al-Daiwaghi, Marketing Department, Ministry of Higher Education and Scientific Research, University of Mosul, Dar Al-Kutub Printing and Publishing Directorate, 1987, p. 252.

- Ibid., Pp. 253-255

-prof. Farbe the art of advertising, how to produce and manage an article and a successful advertising campaign, translated by Abdul Hakim Ahmed Al-Khuzai, for the possibility of publishing Dar Al-Fajr for publication and distribution, 2008, p. 3, 2004, p.

(*) By press, radio, and television.

- Abu Saeed Al-Daiwat G, previously mentioned source, pp. 260-261.

- Jassim Jassem, The Role of Media in Economic and Social Life, Unpublished Research, College of Information, University of Baghdad, pp. 15, 2005.

- Abu Saeed Al-Daiwat J., a source previously mentioned p. 264, and the numbers go back to 1975-1982, and in old statistics, the day has definitely changed.