أداء المرأة العربية على موقع إنستغرام
DOI:
https://doi.org/10.33282/abaa.v15i61.1092الكلمات المفتاحية:
إنستغرام، المرأة العربية، الإمارات العربية المتحدة، الهوية الرقميةالملخص
الهدف: تبحث هذه الدراسة في استخدامات موقع إنستغرام بين الشابات العربيات في الإمارات العربية المتحدة ، مع التركيز على كيفية قيامهن بالتعبير عن هوياتهن الرقمية وما إذا كان هناك تعارض بين هوياتهن الرقمية و هوياتهن الأصلية.
المنهج: تستند الدراسة إلى 11 مقابلة مع شابات في الإمارات تتراوح أعمارهن بين 20 و 30 عامًا، فضلًا عن متابعة أنشطة المشاركات على الإنستغرام.
النتائج: تخلص الدراسة الى أن منصات التواصل الرقمية مثل إنستغرام قد تلعب دورًا في "تمكين" المرأة العربية ، لكن المستخدمات لهذه المواقع يتفاعلن مع المحتوى وفقًا لتوقعات جمهورهن. وهذا يؤكد دور الثقافة الجماعية في السياق الثقافي العربي حيث قد تشعر المرأة بمزيد من التدقيق على هذه المواقع مقارنة بالرجل.
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