استراتيجيات العلاقات العامة الرقمية في ادارة ازمة اللاجئين العراقيين في تركيا
دراسة تحليلية لموقع المفوضية السامية لشؤون اللاجئين تركيا
DOI:
https://doi.org/10.33282/abaa.v15i62.1026الكلمات المفتاحية:
الاستراتيجيات الاتصالية، العلاقات العامة الرقمية، إدارة الازمة، اللاجئين العراقيينالملخص
يهدف البحث الى معرفة وتشخيص استراتيجيات العلاقات العامة في اتصالاتها الرقمية عبر الانترنت لدى المفوضية السامية لشؤون اللاجئين في إدارة ملف أزمة اللاجئين العراقيين في تركيا، وقد تم تصميم استمارة تحليل للمحتوى الرقمي لموقع المفوضية في الباب المخصص بموضوعات وقضايا اللاجئين العراقيين التي تناولها الموقع، واختيار اسلوب الحصر الشامل، خلال المدة الزمنية الممتدة من (2022/3/1 إلى 2022/6/30). وتوصل البحث الى مجموعة من النتائج أبرزها: استخدام استراتيجيات الإعلام والإعلان والتثقيف بالمرتبة الأولى في إدارة أزمة اللاجئين العراقيين في تركيا. واحتلت الأخبار والتقارير المرتبة الأولى من بين الفنون الإعلامية المستخدمة في العلاقات العامة. وهناك تعاون واضح بين أجهزة العلاقات العامة في المفوضية السامية لشؤون اللاجئين وبين السفارة العراقية في تركيا في إدارة الأزمات السياسية.
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