The Role of Website Users in the Consumption of Notifications
A Field Study of Websites
DOI:
https://doi.org/10.33282/abaa.v15i61.975Keywords:
Notifications, Engagement, Websites, Users, News ArtsAbstract
This research seeks to explore the impact of notifications on enhancing user engagement with websites, primarily through user subscriptions and their interaction with notifications on these websites. The significance of this study lies in its implications for crafting compelling headlines that capture users' attention, streamline their access to journalistic content, and align with the objectives and editorial policies of news websites. It sheds light on the factors influencing users' preferences for specific notifications and their engagement with content based on their individual interests, motivations, and the satisfaction derived from such interactions.
The researcher has reached several key findings, including the observation that the judicious use of notifications leads to increased website utilization, especially when the daily notification frequency remains constrained. Furthermore, summary notifications emerge as the most appealing notification type for users.
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