The Role of Ethnographic Programs on Documentary Channels in Enhancing Audience Knowledge

Authors

  • Khamis Muhammad Karhout Department of Radio and Television, College of Mass Communication, University of Baghdad, Baghdad, Iraq.
  • Hussein Ali Nour Al-Musawi Department of Radio and Television, College of Mass Communication, University of Baghdad, Baghdad, Iraq.

DOI:

https://doi.org/10.33282/abaa.v15i60.969

Keywords:

Ethnographic programs; Audience knowledge enhancement; Documentary channels

Abstract

This research investigates the engagement of the Iraqi audience with ethnographic programs and their impact on knowledge enhancement and intellectual perspectives. A questionnaire consisting of closed-ended questions was designed and administered to a purposive sample of 400 participants who exclusively follow ethnographic programs and documentary channels. The data were transcribed and subjected to statistical analysis using the SPSS software to ensure reliability and test hypotheses. The findings revealed that Al Jazeera Documentary Channel had the highest viewership percentage among respondents for ethnographic programs, while DW (Deutsche Welle) had the lowest viewership percentage. This suggests that Al Jazeera Documentary Channel effectively caters to the interests and cognitive motivations of the audience.

References

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Published

2023-06-28

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Section

Articles

How to Cite

Karhout, K. M., & Al-Musawi, H. A. N. (2023). The Role of Ethnographic Programs on Documentary Channels in Enhancing Audience Knowledge. ALBAHITH ALALAMI, 15(60), 45-59. https://doi.org/10.33282/abaa.v15i60.969

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