The Role of Public Relations in Promoting Tourism from the Public Relations officers’ Point of View in Palestinian Travel and Tourism Companies in Gaza

Authors

  • Ahmed Ibrahim Hammad Department of Public Relations, Faculty of Mass Communication, Al Aqsa University, Gaza, Palestine. https://orcid.org/0000-0001-6909-2570

DOI:

https://doi.org/10.33282/abaa.v15i59.956

Keywords:

Public relations; promotion; tourism; Gaza Strip

Abstract

The aim of the research is to identify the role of public relations in promoting tourism by the Palestinian tourism and travel companies in Gaza from the public relations officer’s point of view in those companies.
The researcher used the descriptive analytical method as the most appropriate for such studies and implemented the questionnaire as a tool to obtain the required data from the respondents.
The Researcher reached several conclusions:
1- There is a low percentage of women working in the field of public relations in Palestinian tourism establishments in the Gaza Strip, where the percentage did not exceed 5%.
2- The interpersonal communication counted as one of the elements of integrated marketing communication for public relations, according to 92% of the study sample.
The researcher suggested several recommendations, including:
1- The need to give Palestinian tourism and travel companies greater attention to public relations services and departments and expand their powers.
2- The need to develop the competencies of tourism public relations workers through qualification and holding ongoing training courses on the optimal promotion of tourism

Author Biography

  • Ahmed Ibrahim Hammad, Department of Public Relations, Faculty of Mass Communication, Al Aqsa University, Gaza, Palestine.

    Department of Public Relations

    Al aqsa University

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Published

2023-04-18

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Section

Articles

How to Cite

Hammad, A. I. (2023). The Role of Public Relations in Promoting Tourism from the Public Relations officers’ Point of View in Palestinian Travel and Tourism Companies in Gaza. ALBAHITH ALALAMI, 15(59), 45-64. https://doi.org/10.33282/abaa.v15i59.956

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