The gender implications of Facebook pages and their role in prioritizing women issues

Authors

  • Rand Zuhair Ibrahim Al - Salamy University of Baghdad - College of Mass Communication- Press Department
  • Abd AlAmir Mwyt AlFaysa University of Baghdad / College of Media / Press Department

DOI:

https://doi.org/10.33282/abaa.v13i51.735

Keywords:

Implications - Gender - Priorities - Women - Facebook - Trends - Behavior

Abstract

Gender has considered and become a new trend in women's studies, as it reflects the behaviors, roles and attitudes imposed by society on its members in accordance with their biological nature,with focusing on gender rather than on concentration on women, which is closely linked to the vision that concentrates on women's problems which are not primarily according to their biological differences But rather to a greater extent to social, cultural, historical and religious barriers and Obstacles.
Therefore, the qualitative division due to the concept of "gender" is not a rigid biological division, but is relied on the broad general context through which the social division of work is done. Thus, content in the pages of Facebook with high-level started to appear and calls for the need to cancel these roles and changing the other prevailing concepts.
Thus , Gender disaggregation is therefore not a rigid biological division, but rather is based on the broad general context within which the social division of labor takes place. The contents of the Facebook pages, which are of a high level, call for the abolition of these roles and changing the prevailing concepts.
The problem to the current research has summarized and raised by several questions like the main question that is concentrated on the Gender contents in Facebook Pages , as well as the influence of these contents in determining women's priorities ? so , in order to answer on this question , there were several subdivided questions raised on the analytical and field level of research so as to reach the main objective that is represented with (the nature of the relationship between the gender implications on Facebook And women's priorities(.
The current researcher is belonged to the descriptive research the researcher has used , specifically the sample of surveying method so as to collect data and information on the relationship of the gender contents in the Facebook pages and in ranking of the priorities of the research sample, to depend on the questionnaire tool and the scale, as well.
The researcher has depended and used the method of content analysis to analyze the gender contents of the selected sample Research relied on the analysis of the categories of what was mentioned recently to ?what was said ? How it was said? Through the construction of a special form for analysis.
The researcher has reached to a number of results, the most important one , are:
1. Facebook is considered a means of mass communication that depends on the user in the extraction information and news, and it is considered , as well, a way to form direction and changing the behavior.
2. The relationship of gender contents in Facebook to women's priorities is considered a positive one, ie, the more the number of content on a given topic the priority of women has increased

References

1 . رنين جبار ، التنميط الجندري للاعلانات في قناة mbc مصر ، رسالة ماجستير
غير )منشورة جامعة( بغداد/ كلية الاعلام / قسم الاذاعة والتلفزيون ، 2017 .
2 . عايب كوثر ، دور البرامج التلفزيونية النسائية في ترتيب اولويات المرأة اتجاه
مختلف القضايا ، دراسة ميدانية لعينة من طالبات قسم العلوم الانسانية ، مذكرة
مقدمة لنيل شهادة الماجستير ، جامعة العربي التبسي / كلية العلوم الانسانية
والاجتماعية / العلوم الانسانية ، الجزائر، 2016 .
3 . The Oxford English-Arabic Dictionary ,gender, p489
4 . معن خليل العمر، علم اجتماع الجندر )عمان: دار الشروق ، 2014 ( ، ص 17 .
5 . خلود السباعي ، مصدر سابق ، ص 267 .
6 . مؤيد نصيف جاسم فلسفة التواصل في موقع الفيسبوك ، ) الجزائر: الفا
للوثائق، 2016 م(، ص 157 .
7 . محمد صاحب سلطان، وسائل الاعلام والاتصال دراسة في النشأة والتطور، )
عمان: دتار المسيرة ، 2012 م(، ص 353 - 354 ، نفلا عن : مؤيد نصيف جاسم
فلسفة التواصل في موقع الفيسبوك ، ) الجزائر: الفا للوثائق، 2016 م(، ص 158 .
8 . علي عبد الفتاح ، مصدر سابق ، ص 65 .
9 . فتحي حسين عامر ، وسائل الاتصال الحديثة من الدريدة الى الفيس بوك
،)القاهرة: العربي للنشر والتوزيع ، 2010 م(، ص 203 .
10 . محمود قلندر، نظريات الاتصال من عصر الجماعة الى عصر الجماهير، )مكتبة
الفلاح للنشر والتوزيع، 2016 م(، ص 24 - 25 .
11 . مؤيد نصيف جاسم ، مصدر سابق، ص 182 .
12 . ينظر الى:
بول ليفنسون، احدث وسائل الاعلام الجديدة، ترجمة : هبة ربيع،)القاهرة: دار الفجر
للنشر والتوزيع، 2016 م(، ص 15 - 18 .
ليندا كولز، التسويق عبر وسائل التواصل الاجتماعي ، ترجمة : احمد المغربي
،)القاهرة: دار الفجر للنشر والتزيع، 2016 (، ص 14 .
• Raneen Jabbar, Gender Stereotyping of Advertising in MBC
Egypt, Unpublished Master’s Thesis (University Publication)
Baghdad/ College of Media/ Radio and Television Department,
2017.
• Aib Kawthar, The role of women’s television programs in prioritizing
women towards various issues, a field study of a sample
of female students from the Department of Humanities, memorandum
submitted to obtain a master’s degree, University of
Larbi Tebessi / Faculty of Humanities and Social Sciences / Humanities,
Algeria, 2016.
• The Oxford English-Arabic Dictionary, gender, p489
• Maan Khalil Al-Omar, Sociology of Gender (Amman: Dar Al-
Shorouk, 2014), p. 17.
• Kholoud Al-Sibai, previous source, p. 267.
• Muayad Nassif Jasim, The Philosophy of Communication on
Facebook, (Algeria: Alpha Documents, 2016), p.
• Muhammad Sahib Sultan, Media and Communication: A Study in
Emergence and Development, (Oman: Dar Al Masirah, 2012), p.
353-354, published by: Muayad Nassif Jassem, The Philosophy
of Communication on Facebook, (Algeria: Alfa Documents, 2016
AD), p. 158.
• Ali Abdel-Fattah, a previous source, p. 65.
• Fathi Hussein Amer, Modern means of communication from
Al-Duraydah to Facebook, (Cairo: Al-Araby for Publishing and
Distribution, 2010), p. 203.
• Mahmoud Qalandar, Communication Theories from the Age of
the Group to the Age of the Masses, (Al-Falah Library for Publishing
and Distribution, 2016 AD), pp. 24-25.
• Moayad Nassif Jassem, previous source, p. 182.
• Looking at:
• Paul Levinson, The Latest New Media, translated by: Heba Rabie,
(Cairo: Dar Al-Fajr for Publishing and Distribution, 2016), pp.
15-18.
• Linda Coles, Marketing through Social Media, translated by:
Ahmed Al-Maghraby, (Cairo: Dar Al-Fajr for Publishing and Distribution,
2016),p. 14.

Downloads

Issue

Section

Articles

How to Cite

Zuhair Ibrahim Al - Salamy, R. ., & Mwyt AlFaysa, A. A. . (2021). The gender implications of Facebook pages and their role in prioritizing women issues. ALBAHITH ALALAMI, 13(51), 19-30. https://doi.org/10.33282/abaa.v13i51.735

Publication Dates

Similar Articles

1-10 of 123

You may also start an advanced similarity search for this article.