THE RISKS ASSOCIATED WITH MEDIA ETHICS

Abstract

It must be emphasized that media is amongst human studies fusing older and more recent sciences together, and that its disclosures are the physics of the new communication. Michio Kaku, a theoretical physicist, in his book “ Visions”, confirms this fact when he says :” As a research physicist, I believe that physicists have been particularly successful at predicting the broad outlines of the future .Professionally, I work in one of the most fundamental areas of physics, the quest to complete Einstein's dream of a "theory of everything." As a result, I am constantly reminded of the ways in which quantum physics touches many of the key discoveries that shaped the twentieth century. “ He then got to the fact that the physical disclosures are at the service of the media process. He says:” In the past, the track record of physicists has been formidable: we have been intimately involved with introducing a host of pivotal inventions (TV, radio, radar, X-rays, the transistor, the computer, the laser, the atomic bomb), decoding the DNA molecule, opening new dimensions in probing the body with PET, MRI, and CAT scans, and even designing the Internet and the World Wide Web. “ The problem of the research is that we set its limits at the beginning of the third millennium, ie. after the emergence of the phenomenon of the Italian Berlusconi, and the importance of research lies in the diagnosis of a new phenomenon that is contrary to the ethics of media work. But the problem of the research will remain present, represented by this continuous transformation and pursuit of bringing together the three authorities, also the disengagement will be a priority for the research. The major breakthroughs made to the media will make the monitoring task a difficult one. It is clear from the foregoing, that the ethics of media work face serious risks as dangerous as technological development that has left a chance for the media to reach high levels. A new threat has been diagnosed by "liberal globalization", which seeks to form multinational media groups with the power of politics, media and finance.On the other hand, there are those who are working to stop this new media invasion. We have referred to the attempts of media expert Agnassio Ramonet, who demanded the establishment of a fifth authority and the establishment of a media watchdog, but the level of work did not record any material return, while for the liberal globalization front, it performs like a fast train that can reach any destination. If we have an opinion regarding this matter, what we require is the broadcasting of a "media culture" in which the masses constitute a media immunity for the citizen, which means that the average recipient can understand and analyse the media game through the same source,the same dimension and the same goal. It is the civic sense of the media that will help uncover the mysteries of the great media game. It also reduces the clash between the three authorities - the state authority, the media authority and the authority of money,but still, it won’t be able to dismantle it and cancel it at the current stage.