International Public Relations (An Analytical Study of the Speeches of US President Barack Obama Addressed to the Arab Countries in Crisis)

Abstract

In the midst of political, cultural and economic fast developments accelerated, the world witnessed, with the accompanied big communication revolutions, many shapes of powers. Those developments were followed by changes in relations of international level.

The most prominent among those developments was the international public relations which became equal to official international relations. Moreover, the international public relations became a complementary element dur to the growth of public opinion and its affection on political regime. Such growth of public opinion pushed the politicians to address it; and try to gain its support.

The US was the first realized the importance of international public relations. The Presidents of the United States keep directing their speeches to the world to improve the image of the united states and presented it as a political, economic, and cultural power with a unique, moral and human feature.

Because, those Presidents have tried to develop the united states external relations; and to improve US international treatments depending on the international public support. A support like that can be gained by the international relations styles and their arts.

This research aims to analyze the speeches of Barak Obama directed to the Arabic countries in crisis, (Palestine, Iraq, Tunisia, Egypt, Syria, Sudan, Yemen, Bahrain) to know the contents of those speeches.

It was realized from the result of the study that the American President Barak Obama is well realized of the negative image of his country at Arabic and Islamic people.

Therefore, he tried, in many places of his speeches, to give moral and humanist excuses of existence of US in the Arab countries; and to ensure that the United States is a permanent friend to people in crisis and that the united states are eager for their interests mentioning  that US had a crucial role in liberating people from tyrant regimes.

Obama, nevertheless, tried to give detailed descriptions of the Arabic environment under crisis before and after changes stating the differences between them.

Obama praised the Islamic World; and focused on commonalities with the Islamic societies. But he clearly biased to Israel when he had dealt with the Palestinian dilemma, although his speeches contained a lot of humane values that confirm that the US supports justice and human right.