The Functional Construction of Advertisements in the Iraqi Press Websites
DOI:
https://doi.org/10.33282/abaa.v7i28.201Keywords:
The Functional Construction, Advertisements, Iraqi Press, WebsitesAbstract
Communication and media technologies have seen several changes in the last two decades. These changes put the basis for the emergence of communicative and media practices on several levels including political, economic, technological and artistic. And these, in turn, led to the emergence of new media trends and phenomena in various areas of media worthily to be studied and researched for example online advertisings. Online advertising is a marketing process for which several features are Communication and media technologies have seen several changes in the last two decades. These changes put the basis for the emergence of communicative and media practices on several levels including political, economic, technological and artistic. And these, in turn, led to the emergence of new media trends and phenomena in various areas of media worthily to be studied and researched for example online advertisings. Online advertising is a marketing process for which several features are provided by the internet. The designers and directors of advertisings are able to design elements employed in designing online advertisings. Advertising is an effective visual element in the construction of the pages and websites. The research sample includes al-sabah aljadid newspaper, al-Sumaria news, and anbaa Almada agency. The visual images provided by the announcements stand our through simulating the browsers' fantasies about the constituent elements of the online advertisings and this can be done by virtue of interactive technologies (two- or three-dimensional image) and employing color stimuli and sound and visual effects which serve as an attractive tool about the content of the advertising message. So, the research is done to know the nature of the use of advertising of the sample websites positively or negatively in terms of identifying the foundations and technical and functional processes of the research sample by dividing the material into The results of the research show that the research sample stretches dramatically the extensions of the first page in which advertisings are published and they are concerned with employing effective advertising
References
(2) Mohammed Samir Ahmed, Electronic Marketing, (Jordan, Dar al-Masirah, 2009), p. 128.
Bashir Al Alaq, The Basics, and Applications of Electronic and Traditional Promotion, Amman, Dar Al Yazuri, 2009, p. 434.
[3] Ibid., P.
(4) Said Jumaa Aql and Noor Al-Din Ahmed Al-Nadi, Internet Marketing, (Jordan, 5. Arab Community Library, 2007), p.
* GIF (Graphical Interchange Format)
(6) Zeinab Laith, Methods of Advertising in the World Information Network, Master of the University of Baghdad, Faculty of Information 2005, p. 80.
[7] Hassanein Shafiq, Interactive Media, (Cairo, Dar Fukro Fann, 2010), p. 241.
(8) Hassanein Shafiq, Graphic Design in Wastaal Modern Media and the Internet, (Cairo Dar Fekrofen, 2009), p. 206.
[9] Bashir Al-Alaq, MS, pp. 413-414.
(10) Hassanein Shafiq, Graphic Design in Modern Media and the Internet, MS, p. 207.
[11] Ibid., P. 210.
[12] Bashir Al-Alaq, MS, p. 421.
13 Issa Mahmoud Al-Hassan, Director of Newspapers and Magazines, Amman, Dar Zahran, 2009, p. 102
[14] Manar Fathi Mohamed, Design of Electronic Newspaper Sites (Cairo, Dar Al-Alam Al-Arabi, 2011), p.
15 Ibid., Pp. 138-139.
(16) Saad Juma Aql and Noor Al-Din Ahmed Al-Nadi, Internet Marketing, (Jordan, Arab Society Library for Publishing and Distribution, 2007), p.
[17] Abbas Mustafa Sadiq, New Media Concepts, Means and Applications, (Jordan, Dar Al-Sharouq, 2008), p. 327.
(18) Hassanein Shafiq, Graphic Design, M, S, p. 220.
[19] Abbas Mustafa Sadiq, MS, p. 330-331.
[20] Ibid., P. 322.
* See Wikipedia's website: http://en.wikipedia.org/wiki/.com
Downloads
Published
Issue
Section
License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY 4.0) that allows sharing the work with recognition of authorship and initial publication in ABBA journal.
How to Cite
