دور العنوان الخبري التلفزيوني في جذب المشاهدين للنشرات الإخبارية: دراسة ميدانية للمدة من 1-1-2023 لغاية 31-3-2023

يوسف محمد حسين

doi:10.33282/abaa.v15i60.1019

Authors

Yousif Muhammed Hussain Department of Media, College of Arts, Mustansiriyah University, Baghdad, Iraq. https://orcid.org/0000-0001-5361-8697

DOI:

https://doi.org/10.33282/abaa.v15i60.1019

Keywords:

Headline; News bulletin; Presenter; News story; News article

Abstract

The objective of this study is to ascertain the pivotal role of headlines in captivating viewers' attention toward news bulletins. Additionally, it aims to explore the factors that contribute to the correlation between headlines and the public's acceptance or rejection of the meticulously crafted news articles presented through these bulletins. The study delves into the mechanisms employed in writing and editing headlines, focusing on their style, expert composition, and intriguing nature. These factors inevitably influence the level of acceptance and engagement of the viewership with the news articles disseminated via the news bulletins. Employing a descriptive methodology, the researcher distributed 200 questionnaires to examine and delve into the thoughts and inclinations of the public regarding the subject matter. The study yielded a collection of noteworthy findings, including the significant interest displayed by the audience in following the primary headlines of news bulletins. The headline emerges as a pivotal element that entices the audience, compelling them to remain tuned in to the news bulletins. Notably, the audience's interest in news headlines is profoundly impacted by their formulation and composition, employing an enticing and captivating style mastered by the journalists.

References

Abd Alhamid, M. (2015). Scientific Research in Media Studies (5 ed.). Cairo: The world of books.

Abu Rustom, R. (2017). Preparation and presentation of radio and television. Amman: Dar Al-Moataz for publication and distribution.

Al Kaabi, R. J. (2020). Satellite TV sites among the Iraqi public's sources about the demonstrations Field study in Baghdad 2020. ALBAHITH ALALAMI, 12(50), 7-27. https://doi.org/10.33282/abaa.v12i50.704

Allawi, t. A., & Aloo, H. A. (2015). The news industry in specialized Arab channels ANN. Amaan: Dar Osama for publication and distribution.

al-Musawi, M. M. A. al-A., & Al-Kinani, M. G. (2022). Frames of Al-Alam TV channel’s handling of the Iraqi and Lebanese protests Analytical study of the main news bulletin for the period from October 1, 2019, to December 31, 2019. ALBAHITH ALALAMI, 14(58), 91-108. https://doi.org/10.33282/abaa.v14i58.942

El-Sayed, M. A.-B. (2022). News and news programs. Egypt: Banha university.

Ghazi, K. M. (2022). Journalistic Editing Employment of Communication Technology. Al-Jizah: Arab Press Agency.

Hussein, S. M. (2005). Media research: foundations and principles. Cairo: World of books for printing, publishing and distribution.

Jawad, A. (2001). The art of writing news (2 ed.). Amman: Dar Majdalawi for publication and distribution.

Khazal, A. (2011). The art of editing news on international radio between employment and objectivity (2 ed.). Amman: House of Culture for publication and distribution.

Matar, F. H. (2010). Foundations And Skills Of Writing For The Photo And TV Report. Damascus: Dar Al-Fikr.

Minia University. (n.d.). Journalism headline. Retrieved from Minia University: https://bit.ly/3P1Es66

Nasir, H. M., & Abd Alrahman, S. (2009). Journalistic editing in the information age Press release. UAE: University Book House.

Potter, D. (2006). Independent Journalism Handbook. Foreign Information Programs Office US State Department.

Saeed, A. M. (1990). Research methodology (general foundations). Baghdad: Dar Al-Hikma Press for printing and publishing.

Shalabi, k. (2008). Press news and its Islamic controls. Beirut: Horus International Foundation for Publishing and Distribution.