The Role of Public Relations in Observing Media Publishing During International Conferences

(Arab Summit 2012 as a Model)

Abstract

This study aims to identify the issue of observing media publishing and its importance for public relations in the management of special events; and its role in building the positive image of the target audience through communication messages that illustrate the political, economic and diplomatic importance of the Arab Summit. As such Summit is one of the conferences that Iraq sought to secure the requirements of its convening to re-activate its political and diplomatic role in the Arab Ocean, especially after the circumstances and crises that Iraq went through.

The convening of the Arab Summit under the auspices of Iraq was a qualitative transition, during which Iraq sought to achieve some gains by reactivating diplomatic relations with some Arab countries; and the tendency to conclude some economic and political agreements; and agree to bring them into force to serve the interests of the Arab parties agreed.

The study reached a set of results were represented by:

1. Iraqi newspapers ranked first for the sources of observing media publishing of the Arab summit with (62) repetitions and a percentage of (47.34%).
2. The Iraqi preparations for securing the Arab Summit came first in the contents of the materials published on the website of the Iraqi Foreign Ministry with (23) repetitions and a percentage of (12,40%).
3. The stands of some entities and personalities came up from the summit and presenting the case of the local crisis ranked in second place with (22) repetitions and a percentage (11.69%).