Mechanisms of Social Change in the Era of Digital Communication and its Effects on the Communicative Message


  • يسرى خالد ابراهيم, أ.م.د Iraqiya University / College of Mass Media
  • ولاء محمد علي حسين, م.م Baghdad University/ College of Mass-Communication



Mechanisms, Social Change, in the Era of Digital, Communication, Effects, Communicative Message


When sites of new communication occurs which represents the merit of the development of communication technology which is characterized by the services of ( facebook-twiter-corapora-youtube-mass space-friendster-flicker-willnecked in addition to the direct services for viber-whatsup-telgram-and chat on) play important role in changing the infrastructure of Arabic societies which are consideredas closed and not changeable societies during near period and the significance of this study comes from the importounce of this subject which is considered as anew trend of the age on the field of media and public response and acceptance inspite of what is known about Arabic society-it doesn’t accept change-this occurance is associated with terms need to be determined such as new media alternative media journalist citizen –degital citizen and electronic digital communication through internet becomes as arole in shaping the publicopinion and determiningtrends and this study is summarized with the following basic question (what is the nture of societal changes thatdegital technology made in the Arabic societies ) (what are the techniques of this change ?) where they centered?are they in the communicative message or in the nature of means that deals with population as individuals and communities ?)the present study takes habermas geneval field theroyas a starting point to discuss its axises since the theory of geneval field is the circuit of discussion in which arguments opinion and attitudes toward issues concerning people take place
Also it is observed that internet with what it provides from services of social wide webs is the most effective in the level of political and social activity in the Arab societies than other traditional means of communication,moreover there isn’t any comparison made between traditional means and digital and modern ones since they provide the element of interaction that traditional means lack


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2) Karl Popper, The Logic of Scientific Research, Translated by Muhammad al-Baghdadi, Beirut, The Arab Organization for Translation, 2006, p. 63
3) Hamdi Abu Al-Futuh Attifa, former source, p. 29
4) Sherif Darwish Al-Laban, Interventions in the Alternative Media, Cairo, Egyptian Lebanese House 2011, p. 75
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6) Ibid., P. 19
7) ww.Georgtwn.Edu \ research \ pgi 98.8 HTML \ surveys \ index.cgi
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*) Means the interconnection of texts, documents and Web sites that enabled the browser to access similar sites, which is not available by traditional means of communication
**) means that information on the web is transmitted in the form of consignments and not written online
13) Hosny Mohamed Nasr, former source, p
14) Nabil Ali, The Arab Mind and Knowledge Society, C1, Knowledge World Series, Kuwait, p. 369, 2009, p.
Quantum physics, or quantum physics, is a branch of physics that studies matter and energy at the level of elementary elements of atoms. Its basic hypothesis is that both time and space are absolute concepts that are not affected by the motion of objects. It explains the behavior of semiconductors used in electronic circuits with superconducting properties, And the energy that led to the detection of interactions between radio waves and the intentions of atoms, which revolutionized the science of communications with the presence of modern technologies and smart devices, which contributed to the emergence of social communication methods and diversity. (Nabil Ali, MS, p. 119)
** This is a modern branch that studies the precise internal structure of vital organs at the molecular level. This knowledge has revolutionized the study of living organisms by discovering the double helix that carries the genetic secret. Modern science has attempted to link quantum and molecular biology according to the logic of mathematics to develop communicative abilities and reach non - Is limited by exceeding the limits of time and space. Information technology has started the synthesis between these two sciences in the field of specialization by merging them under the name of "BioSilicon" and developing them for a basic building unit for the most efficient computer as well as the development of information technology. Vision nascent nanotechnology to achieve levels of miniaturization finite beyond imagination, and this will lead man to an advanced stage in the extreme forms critical confrontation between human and robot that transforms micro software into a network of electronic circuit microwave, a software that works accordingly communication techniques. (Nabil Ali M.s, p. 123
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19) Ibid., P
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27) Anthony Giddens, Sociology, former source, p. 512
* Ibn Khaldun mentioned in his introduction that patterns of values, norms and ethics are linked to the extent of the cohesion of the group and change these values and standards according to the change of the relationship of the group to the authority and the state, a reference to the evolution of human societies from the fungal state to the civil condition, which result in a change in human nature and methods of thinking and treatment from power
29) Group of Researchers, The Future of the Future, UAE, Emirates Center for Strategic Studies and Research, 2001, p. 203
30) - Baker al-Najjar, a previous source, p. 323
31) Media and the formation of values, p. 63
32) Sherif al-Laban, former source, p. 76
33) Ibid., P. 76
34) Sociology, former source, p. 726
35) Baqer Al-Najjar, Space and Transformations of Values, The Information and Public Opinion and the Industry of Values, Beirut, Center for Arab Unity Studies, 2013, p. 325







How to Cite

ابراهيم ي. خ., & علي حسين و. م. (2015). Mechanisms of Social Change in the Era of Digital Communication and its Effects on the Communicative Message. ALBAHITH ALALAMI, 7(29), 50-70.

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