Digital Public Relations Strategies in Managing the Crisis of Iraqi Refugees in Turkey

An Analytical Study of the Website of the UNHCR Turkey

Authors

  • Ramzi Kazem Hassan Department of Public Relations, College of Mass Communication, University of Baghdad, Baghdad, Iraq. https://orcid.org/0009-0004-6664-261X
  • Jasim Tarish Aleqabi Department of Public Relations, College of Mass Communication, University of Baghdad, Baghdad, Iraq. https://orcid.org/0009-0003-0271-2781

DOI:

https://doi.org/10.33282/abaa.v15i62.1026

Keywords:

Communication strategies, Digital public relations, Crisis management, Iraqi refugees

Abstract

The research aims to identify and diagnose the public relations strategies in its digital online communications by the United Nations High Commissioner for Refugees (UNHCR) in managing the crisis of Iraqi refugees in Turkey. A content analysis form was designed for the digital content of the UNHCR's website dedicated to topics and issues concerning Iraqi refugees that were covered by the site, adopting a comprehensive enumeration approach. The study covered the period from 01/03/2022, to 30/06/2022. The research yielded several key findings, including the predominant use of media, advertising, and education strategies in managing the crisis of Iraqi refugees in Turkey. News and reports ranked first among the media arts used in public relations. There is evident cooperation between the public relations departments of the UNHCR and the Iraqi embassy in Turkey in managing political crises.

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Published

2023-12-28

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Articles

How to Cite

Hassan, R. K., & Aleqabi, J. T. (2023). Digital Public Relations Strategies in Managing the Crisis of Iraqi Refugees in Turkey: An Analytical Study of the Website of the UNHCR Turkey. ALBAHITH ALALAMI, 15(62), 84-101. https://doi.org/10.33282/abaa.v15i62.1026

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